Steps to take to Upgrade the SEO of your Shopify Store
Shopify is used for many reasons by different people. The SEO handles most of the work automatically without much of human attention. It is important to know that there is no perfect system and modifying it is necessary to suit your demands. Unlike blogs, these Shopify stores have a specific structure. You can increase traffic to your store by making sure it is optimized. SEO is a lengthy process and could be a difficult task. To make sure that your site is successful, come up with one that has a strong foundation. There are two categories of SEO which are offsite and onsite ones. This article will explain the basics of this two types of SEO and how they can increase traffic on your Shopify site.
For full optimization of the site, onsite SEO takes advantage of keywords. Such words are to be used in the title and description of products. More information on the site can be added by use of links that direct users of the site. People on the internet use certain words to easily find what they want and it would be advisable if you used them on the site too. To target the right audience, keywords are very important. There are platforms that help in picking out the best keywords for your site. Optimization of the site is done to include your keywords. You will need to optimize your page using the chief words. The subject of the main page can be modified. When it comes to the content of the page use your keywords to make sure that each page is optimized for a specific keyword. You online store needs to be arranged according to most customer’s preferences which would be newest products to the oldest ones. Adding links to your content page is very essential. Make sure that your site loads smoothly without any delay as it may be penalized by Google. A slow site could put off many visitors, therefore avoid adding too many unnecessary features to it. Remember always to compress your images before you add them to the site. Images that occupy a lot of space are not recommended for the site as they will make it open slowly. Keep in mind that your site needs to be friendly to mobile phone users. A site that does not run on a phone will cost you many visitors.
Offsite optimization is a huge factor in SEO as it shows how many backlinks your site has. If you have several backlinks google will favor your site and show your site higher up in search results. To increase your backlinks, publish your blog post on other people’s blogs especially if they are famous.